Born and raised in Los Angeles, now living her dream life in Chicago, Sofia is an Art Director who has been working professionally for over 20 years with an emphasis in marketing and brand applications. From her early screen printing roots serving local small businesses to her current role serving renowned experiential agencies, she's always maintained a very balanced approach to creative problem solving. She designs with purpose and leads with empathy, understanding, and a fierce desire to be part of the best Voltron the events world has ever seen. Sofia believes that a positive attitude and unwavering dedication to a job well done will always yield results – will always hit that deadline – will always get us where we need to be.
Contract Art Director serving the event marketing industry, specializing in all aspects of event branding (including visual identity development, environmental, scenic, digital, and wayfinding design) with a specific emphasis in presentation design, content strategy, and Main Stage/Keynote show planning and asset development.
Event and communications Art Director leading cross functional teams in the design and implementation of visual identity across multiple touchpoints including web-based event platforms, environmental signage and wayfinding, digital media and video, print collateral, and large-scale keynote presentations.
Contract Art Director and Senior Designer specializing in B2B communications including branding, digital marketing campaigns, and executive keynote presentations.
Experiential Graphic Designer working on projects ranging from event identity and branding, collateral, signage and executive presentation design to environmental and main stage graphics for live events.
In-house agency Designer responsible for developing advertisements and marketing materials across digital and print platforms for Premium and Free-to-Play titles for a global video game publisher.
Owned and operated a design studio with in-house textile screen print, embroidery, and vinyl sign production capabilities.
